Faida Market Link (Faida Mali) is a registered nonprofit organization. The main focus is ensuring sustainable access to markets for rural men and women of Tanzania. Founded in 2003, Faida MaLi has established its presence and provides services in the Regions of Arusha, Manyara, Kilimanjaro, Tanga, and Singida. With its head office in Arusha Tanzania, Faida MaLi serves East Africa and beyond.

The core activity of Faida MaLi is to identify and promote business opportunities in rural areas to support farmers in transforming these opportunities into economic activities. Using the Faida 10-steps approach to linking smallholder farmers to markets, Faida MaLi provides its clients with valuable, convenient and sustainable linkages between smallholders and agricultural companies.